We have talked about techniques that will benefit us in our web positioning strategy, and we will end with some practices and techniques that we should avoid. Here the main negative factors for which can drop your ranking.
We are going to see some of these practices that include Google quality guidelines and, therefore, can harm us. The main negative factors for SEO Services in Noidaare:
Content copied or generated automatically
Although we have already talked a little about the content copied in the “On-the-page SEO positioning factors” section (within the “Quality content” factor), I would like to highlight the negative importance of the content copied in our SEO strategy.
Let’s look at some examples of copied content, according to the Google support centre:
· Sites that copy and republish content from other sites without including original content or added value.
· Sites that copy content from other sites modify it slightly (for example, substitute synonyms or use automatic techniques) and republish it.
· Sites that reproduce content feeds from other sites without providing any unique organization or benefit to the user.
· Sites dedicated to inserting content such as video, images or other media from other sites with no significant added value for the user.
Creating pages with malicious behaviour
The distribution of content or software on your website that behaves differently from what a user might expect is considered a breach of the Google Webmaster Guidelines. This includes any item that manipulates the content of the page unexpectedly or that downloads or executes files on a user’s computer without their consent. Google not only wants to offer users the most relevant search results but also to maintain their security on the web.
Here are some examples of malicious behaviour:
· Changing or manipulating the location of the content on a page so that the user believes that they are clicking on a link or a specific button when the click is registered on a different part of the page.
· The introduction of new advertising solutions or emerging elements in pages, the change of existing advertising solutions on a web page for different ones or the promotion and installation of software that does so.
· The inclusion of unwanted files in a download requested by the user.
· The installation of malicious software, Trojans, spyware, advertising solutions or viruses on a user’s computer.
· Changing the home page of a user’s browser or their search preferences without having informed the user and without their consent.
Not all affiliate pages are considered of little or no value by search engines. But if product descriptions are copied from the original provider and we do not offer personal opinions or any added value, we are more than likely to fail in our SEO campaign. For an affiliate page to work, you must offer original content or some extra reason for users to visit our page and not that of the original provider. If you want to know a little more about what Google thinks of the affiliate pages, you can use their support centre.
Spam in the comments
Comments can be very useful for webmasters and visitors to a website. But many users abuse this practice to send spam. If you have ever received a comment similar to an ad or with any link to a site without any relation to the content of your site, it means that you have received a spam comment. To combat these spam comments, Google offers us some recommendations:
· Use antispam tools: Most content managers allow the installation of add-ons to eliminate spam comments automatically. And you can also use a service such as Google’s reCaptcha, which is free, and it is very helpful when verifying if a user is human or not.
· Activate the moderation of your site comments: This will cause comments not to be published until you manually approve them. Some add-ons also offer different possibilities, such as the comment being automatically approved if you have previously validated five comments manually.
· Use “nofollow” tags: This will not prevent spam but will prevent problems with Pagerank transfers. Or, simply, do not allow the insertion of hyperlinks in the comments.